THE SIGNAL LEDGER / 2026
Senior performance marketing · 7+ years
I turn paid
attention into
momentum.
Growth systems for ambitious teams in finance, fintech, local commerce and digital acquisition — built with sharper media, cleaner data and a point of view.
PORTRAIT / 01FTD → ROI
SIGNAL
OVER
NOISE
VBBuilding growth
that compounds.
MEDIA / DATA / CREATIVE
ALL IN THE SAME ROOM
SCROLL TO EXPLORE
01 — 04
7+years across performance
and growth marketing
$50K+monthly ad spend
managed at peak
−15%CPL improvement
through smarter bidding
data-led, creative-minded
and compliance aware
01 / EXPERIENCE
The track record
Built in the
real world.
Seven years across forex, fintech, real estate and digital acquisition — balancing growth ambition with the discipline regulated markets demand.
SELECTED ROLES
2019 — 2026
01
02 / 2026 — 08 / 2026
GTCFX
Senior performance marketing
- Managed full-funnel forex acquisition across Meta & Google, from lead generation to FTD.
- Optimized CPA, lead quality, KYC and conversion-to-deposit performance.
- Built audience segmentation, retargeting and creative testing strategies.
- Developed relationships with KOLs, media partners and influencers to support campaign reach and acquisition.
- Coordinated vendors for media booking, event production and marketing activations.
- Collaborated with Sales, CRM & Compliance teams and leveraged AI and automation for analysis, reporting and optimization.
FULL-FUNNEL
OWNERSHIP01
02
02 / 2025 — 12 / 2025
Vantage Market
Senior performance marketing
- Reduced Cost per Lead by 15% via optimized bidding strategies.
- Dealt with vendors to create PR campaigns and reduced production costs by 10%.
- Built local strategies, localizing ad copy and landing pages.
- Managed multi-channel paid campaigns and optimized performance.
- Coordinated with Sales to improve lead quality and conversion-to-deposit rates.
- Ensured compliance with advertising policies in finance/FX verticals.
03
02 / 2023 — 01 / 2025
Stradex Vietnam
Marketing Manager Assistant
- Authored marketing reports evaluating performance and key insights.
- Collaborated with marketing and sales teams to enhance content and execute campaigns.
- Conducted market analysis to identify emerging trends and strategic insights.
- Managed team KPIs and daily tasks to ensure alignment with objectives.
- Prepared monthly performance reports using ClickUp and Airtable.
- Delivered actionable insights through advanced campaign reporting and analysis.
04
05 / 2019 — 02 / 2023
Stradex Vietnam
Performance Marketing
- Oversaw Meta pages and communities related to trading, finance and audience engagement.
- Wrote SEO-focused articles, landing pages and blog content for the FX audience.
- Conducted A/B testing on creatives and landing pages to maximize performance.
- Developed data-driven marketing strategies based on campaign analytics and user behavior.
- Managed content publishing on investo.vn and investo.info.
- Collaborated with designers on multi-platform campaigns and managed $50K+ monthly ad spend.
02 / SELECTED WORK
Proof, not promises
Signals that
moved the needle.
A selection of growth systems built across franchise, financial services, local commerce and restricted-category acquisition.
CLICK A CASE
TO OPEN THE SIGNAL
01 / PERFORMANCE LEADERFRANCHISE ACQUISITION
MỘC TÂM
Traditional medicine spa
& franchise system
A newly launched traditional medicine spa entering a niche market without existing franchise locations. The job: earn investor trust before asking for a 600M–1.5B VND commitment.
60franchise leads
in 2 months
15high-potential
investors
4contracts closed
2.4–6B VND total
See the three-layer funnel +
RETAIL50%TRAINING30%FRANCHISE20%
Retail campaigns proved consumer demand. Training programs recruited students and demonstrated a replicable model. Franchise nurturing filtered prospects for financial qualification, accepting a higher ~500,000 VND CPL to protect lead quality.
02 / PERFORMANCE LEADERFINANCIAL SERVICES
STRADEX AGENCY
Brand credibility
meets performance
Built a scalable acquisition system for a low-trust financial market while managing 3–5B VND monthly advertising budgets.
40–50%qualified lead
discussion rate
3–5BVND monthly
media budget
See the content ecosystem +
03 / PERFORMANCE LEADERBRAND PARTNERSHIP
VANTAGE × GRAB
A partnership
with reach
Secured and executed a strategic brand partnership between Vantage and Grab, expanding visibility through one of Southeast Asia’s leading super apps.
01high-profile
partnership
SEAsuper app
ecosystem
See the partnership impact +
04 / PERFORMANCE LEADERLOCAL COMMERCE
EXTRIM
Shoe care service
chain
Revenue had plateaued at 450–500M VND per month. Creative fatigue and audience saturation were blocking the next stage of growth.
500→900MVND monthly
revenue
80→30KVND cost
per message
25→50%conversion
rate
See the scaling system +
05 / GROWTH LEADERRESTRICTED CATEGORY
DH CO AGENCY · SEXBOMB
Unlocking a new
native channel
Launched MGID from scratch for a sensitive product category, reaching a hesitant 40+ male audience beyond traditional paid channels.
$20→$8cost
per lead
2×revenue growth
offline + e-commerce
See the growth framework +
Built personas and behavioral maps from scratch, then continuously A/B tested landing pages to reduce CPL by approximately 60%.
Used MGID for both lead generation and awareness, and translated objections into better telesales scripts for the 40+ audience.
03 / CAPABILITIES
The working toolkit
Strategy with
signal.
The best performance work is equal parts creative instinct, operational rigor and a constant conversation with the numbers.
MEDIA
DATA
GROWTH
01Paid media
Build, test and optimize full-funnel acquisition across the channels that matter.
Meta AdsGoogle AdsNative AdsMedia buyingRetargetingLead generationCampaign optimization
AI & automation
Turn repetitive reporting and creative work into faster, smarter workflows.
ChatGPTGeminiAI-assisted copywritingPrompt designZapiern8n
Growth marketing
Connect audience insight to market-ready creative, landing pages and SEO.
Growth strategySEOCopywritingLanding pagesCompliance awareness
Analytics & reporting
Make performance legible to every team — from daily KPIs to the next strategic move.
Power BIExcel reportingKPI trackingCampaign analysis
DATACREATIVEGROWTHCOMPLIANCEDATACREATIVE
04 / ABOUT
The point of view
Good marketing
is a system.
PERSONAL
OPERATING SYSTEM
“I bring the creative and the commercial into the same room — then make the numbers tell the story.”
— TRAN BINH VANResults-driven Performance Marketing Specialist with 7+ years of experience across forex, fintech, real estate and digital acquisition.
Skilled in multi-platform paid media, conversion-rate optimization, marketing automation, campaign analytics and cross-functional growth initiatives. Experienced in managing performance campaigns in regulated financial markets with a strong focus on lead quality, compliance and measurable ROI.
LANGUAGESEnglishIELTS 6.5ChineseHSK3
EDUCATIONHoa Sen UniversityBusiness Administration · 2017MindXPowerBI · SQL · Reporting · 2024
